I recently found myself in a marketing brainstorm with about 69 (hee) other people. I have no idea whose great idea it was to invite 70 people to brainstorm together on new marketing techniques but, never-you-mind, we were all in attendance and ready to come up with groundbreaking and innovative ideas despite the inevitable groupthink mentality.
I was sitting toward the back, enjoying my catered breakfast of bacon and coffee while listening to the mediator set up the problem we were about to solve (or, attempt to solve). It was then that I heard the most inappropriate phrase I've ever heard articulated. Well, at least in the company of such a large group of professionals.
"We've been targeting 22-year-olds and getting the 18-year-olds. We've been targeting the 18-year-olds and getting the 15-year-olds. When we try and bullseye target the 15-year-olds we end up getting the tweens. What we really need to do is get out there in the marketplace and target the people we want as buyers. We need to GET OUT THERE and NAIL 15-YEAR-OLDS!!!"
I immediately clapped my hand over my mouth to catch the coffee that was about to spew forth. Who would say such a thing?! I looked around the crowd gathered and no one cracked a smile or said a word. I'm assuming these people were:
a) still asleep
b) not paying attention because they were too busy trying to figure out why Kim Kardashian and Tila Tequila have their own shows or
c) not as pervy as I am.
Or maybe I just haven't been in the business as long as these other people and "nail 15-year-olds" is a common battle cry. That's something they just didn't teach me in business school... but maybe it's just because I went to a conservative Southern Baptist college.